Piza is an artisan pizzeria specializing in signature pizzas on sourdough bread. It was designed as a place to explore flavors and textures by chef Martín Cornejo.
There were already logos and illustrations for the visual identity to establish the brand in the market. The job, therefore, was to transmit these designs to personalized products for both customers and employees.
The brand sentiment was used to create menus, uniforms, and products that symbolized the value of Piza. It was about developing a visual identity that would work in conjunction with the pizzeria space. This makes it possible to transfer this exploration of flavors to an exploration of designs.
